Sunteck Realty has announced the launch of a new, invitation-only brand — Emaance — designed to redefine ultra-luxury living. “Emaance is more than a creation — it is a vision,” said Kamal Khetan, Chairman & Managing Director of Sunteck Realty Ltd. “It [Emaance ] represents the belief that life beyond luxury deserves its own name, its own category. Reserved for the rarest echelons, with Emaance we do not aim to just elevate residences but life itself — to a realm beyond comparison: timeless in essence, indulgent in experience, and royal in stature,” he added.
The brand is looking to attract global elite clients whose expectations extend far beyond traditional luxury. As ultra-high-net-worth individuals seek experiences that reflect their exclusivity and personal identity, Emaance is a real estate project, but its lifestyle philosophy is rooted in rarity, craftsmanship, and cultural depth.
Emaance promises to deliver residences envisioned as modern heirlooms — living spaces where art and architecture engage in dialogue, and where every detail is curated to preserve legacy. These developments will go beyond physical design to incorporate ultra-personalised experiences, from private aviation and luxury yachts to bespoke events, collections, and concierge services tailored to individual tastes.
International luxury projects have not been common for Indian developers, making this a significant step in diversifying beyond domestic markets.
“The new vertical Emaance will focus exclusively on ultra-luxury housing and operate as a by-invite-only platform. The first two projects under the brand are planned at Nepeansea Road in South Mumbai and in Dubai Downtown. Each Emaance development will be released in limited numbers, with an emphasis on exclusivity. We plan to position the vertical as a broader lifestyle brand with offerings beyond residences,” Kamal Khetan, CMD, Sunteck Realty, told ET.
According to him, residences under this vertical will be priced upwards of Rs 2.5 lakh per sq ft, placing them among the costliest homes in the country. The Nepean Sea Road project is expected to be launched within the current fiscal year.
The development comes even as demand for high-value housing in India has been on the rise, supported by an expanding wealthy class and shifting buyer preferences. Developers in key cities such as Mumbai, Delhi-NCR, and Bengaluru have increased focus on luxury projects to tap this trend.
Dubai’s luxury property market has emerged as a preferred destination for wealthy Indian homebuyers, driven by its status as a global financial hub, investor-friendly policies, and attractive lifestyle offerings.
Indians have consistently ranked among the top foreign buyers in the emirate, with demand spanning high-end residences in areas such as Downtown Dubai, Palm Jumeirah, and Dubai Marina.
Factors including proximity to India, long-term residency options through golden visa schemes, and strong returns on investment have further strengthened this interest, making Dubai one of the most sought-after international markets for affluent Indian investors and end-users alike.